I am a sucker for limited edition shirts. Release a shirt with a crazy design, celebrating X number of years since your club first played on a Sunday or the anniversary of when they wore purple that time 63 years ago for some reason and I'm there, waving my cash like a hardened strip club patron.
That said, in recent years there have been so many limited edition shirts that not only is it impossible to buy them all, like some kind of kit pokemon, but too often the limited edition isn't much to write home about.
On the latter point, this delivers on all fronts!
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Released in 2012 (from what I can find out) this was the first of, to date, three Oktoberfest shirts released by the Munich club and is by far my favourite.