Actually, they're needed back in modern football with all of the ingenuity, creativity and boldness they possessed back in the 1970's. Is that too much to ask? It's just that today's football kits often have an air of bland conformity, designed with one thing in mind - to offend as few people as possible. At least that's my view.
Admiral knew the time was right to shake British football out of its design coma four decades ago. What it brought to the table was a reinvention of the way football teams looked out on the pitch and the way fans looked away from the match.
One miraculous example was the kit they provided for West Ham United at the start of the 1976-77 season, and the shirt that provided the most eye-catching element of it. In short, it featured chevrons; four thin claret-coloured v-shaped lines on a v-shaped light blue yolk covering the upper body. There's little anecdotal evidence as to the effect this new shirt created 39 years ago, but by all estimations, it must have been huge.
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